About Us
Whether partnering with your organization as a fractional leader to help build & refine your data strategy, or designing and launching impactful solutions alongside your team, vantadata is committed to being a trustworthy and practical data & analytics consultancy.

Our Values
Navigating the landscape to implement impactful data and analytics solutions can be daunting. At vantadata, we focus on partnering with our clients to bring the right tools and practices to the table, delivering actionable insights to help leaders make the right choices, at the right time.
We value:
- Transparency & Communication: Data & analytics can be a complex field to navigate. We speak plainly and clearly (no jargon, no black boxes) about what your data can do for you, as we align your organization's desired goals and outcomes to insights that can be generated from your data.
- Collaborative Partnership: We are right there with you from the initial brainstorming and strategizing session, through design & delivery, and finally through cutover & transition. Our team is your team and we are committed to your long-term success.
- Practical Impacts: We focus on analytics that drive real business outcomes that move your organization forward, not just impressive-looking dashboards. We utilize our industry expertise to design, build, & implement solutions that connect directly to the growth, savings, or program effectiveness metrics that matter to you.
- Right-Sized Solutions: We design & implement analytics solutions that fit your resources, timeline, and technical capabilities. We never over-engineer solutions that require massive IT infrastructure - just effective tools that work within your operational reality.
Our Beginnings
After a long career of architecting and delivering data solutions across diverse industries including health care, higher education, consumer packaged goods, energy, retail, and fashion, our founder, Lonnie Morgan Jr, started vantadata in 2024. vantadata's vision is to bring practical, hands-on, and impactful data & analytics value to organizations of all sizes, but with a particular emphasis on medium-sized businesses, as well as organizations that operate in the public sector space.
Our Focus
As we partner with your team, our values guide our focus. We take a problem-first approach, helping you to solve the real business challenges that are keeping you up at night. Whether your organization is struggling with operational bottlenecks, or unclear ROI on your programs, we start with your specific pain points and work backward to design data solutions that directly address them. We have built our entire practice around organizations like yours: mid-to-large sized businesses, state & local governments, and not-for-profit organizations who need enterprise-level insights without enterprise-level complexity or budgets.
How Can We Help? Schedule A Free Consult
Our Experiences
Over the last 20+ years, Lonnie has partnered with and delivered data solutions for a number of organizations, including:
- University of Wisconsin - Madison
- The Ohio State University
- Columbus State Community College
- United States Army Material Command
- Wendy's International
- LSG Sky Chefs
- Dave & Buster's
- Express
- Ascena
- Abbott Laboratories
- Cardinal Health
- Health Carousel
- Nationwide
- TXU Energy
- Overhead Door